about company

Heart & Soul is the brand born with the utmost love for handcraft and Indian art, based out of Surat. We are closely connected to our roots and firmly believe that a woman’s true beauty lies, not on the outside, but is a reflection of what’s in her heart and soul, hence the name of the brand. Our motto is to enhance this beauty through our ethnic collection of lehengas and sarees.

What makes our brand unique is the inspiration behind every design. The inspiration is drawn from all walks of life be it nature and heritage, or architecture and culture.We are constantly evolving our clothing line through our extreme passion and loyalty toward our work.

Mr. Rajesh Chhajed is an established textile manufacturer, wholesaler, and retailer with over 25 years of hands-on experience in the textile industry.  

He has an innate capability to analyze the market, perceive the changing tastes of clients, and introduce new products and designs in Indian ethnic wear.  

As an angel investor for many startups, mentoring them is one of his key areas of interest. He is a board member at TiE Surat Forum as well. 

Mr. Rajesh Chhajed



Mr. Jitesh Chhajed is the co-founder of Heart & Soul, and he started this venture alongside his brother Rajesh in 2012.  

He is a self-motivated and creative person. He is passionate about fashion, design, and music.

Mr. Jitesh Chhajed



A chartered accountant by qualification, he was a part of Treasury Department at Reliance Industries before joining hands with Heart & Soul in 2015.  

He takes care of company’s financial health along with key role in strategy and planning.  

He is a cricket enthusiast and loves music. 

Mr. Saurabh Bhansali


Venture Partner


To be known as a company that delivers quality designs while taking utmost care of customer delight.


To become the first and go-to choice for all women when it comes to ethnic clothing.

our values

Values that matter

Customer Satisfaction

Customers are our top priority and we ensure that we always stick to our commitment to delivering quality.